“Most employees are still working with outdated technology and in places that are rooted in the past, which makes it difficult for them to work in new, creative ways,” said Bob O’Donnell, president, founder and chief analyst at TECHnalysis Research. “With Steelcase we have the compelling opportunity to blend place and technology into a seamless environment that allows our most important asset, our people, to unlock their creativity and share that with others. Devices like Surface Studio and Surface Hub are fundamentally designed around how people naturally create, connect, and collaborate.” says Ryan Gavin, general manager, Microsoft Surface marketing. “Every Microsoft Surface device strives to enable the creator in each of us. Additionally, spaces should inspire people without compromising performance. People need to work alone, in pairs and in different size groups throughout a creative process, and they need a range of devices that are mobile and integrated into the physical workplace. The companies’ exploration of creative work found that creativity is a process in which anyone can engage and requires diverse work modes as well as different types of technology.
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